The first step in selecting a mark is to find a mark that uniquely identifies the goods or services.

Trademark Example

Powersquid is registered with the U.S. Trademark Office for electrical extension cord sets having multiple outlets. REGISTERED TRADEMARK 3,099,238

Trademark Fact

A trademark can be used to help in protecting the "commercial embodiment" of a patented item.

A successful mark will identify goods or services in a manner that will leave a favorable, lasting impression in the minds of relevant consumers and will not be confusing with the marks of competitors.

Marks that are "arbitrary" and have no meaning in relation to the goods or services are often easier to protect than marks that simply describe or suggest the goods or services being sold.