Selecting a Mark

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The first step in selecting a mark is to find a mark that uniquely identifies the goods or services.

A successful mark will identify goods or services in a manner that will leave a favorable, lasting impression in the minds of relevant consumers and will not be confusing with the marks of competitors.

Marks that are “arbitrary” and have no meaning in relation the goods or services are often easy to protect that marks simply describe the goods or services being sold.

Trademark Facts

The U.S. Trademark Office requires an applicant to provide a description of the goods and services associated with the mark being registered.