A federal registration typically provides legal rights to the mark throughout the entire United States.

Trademark Example

Whac-a-Mole
The first U.S. trademark registration for the iconic game by the Bob's Space Racers company. REGISTERED TRADEMARK 2,561,937

Trademark Fact

A "famous mark" - one that is widely recognized by the general public as a destination of the source of the goods or services of the mark's owner - is subject to a high level of protection under special federal statutes.

Currently, U.S. registered marks must be renewed between the 5th and 6th year after registration as well as every 10 years from the date of registration. If properly maintained, trademarks may last forever.

Continued use of the mark in commerce is also a requirement for maintaining legal rights in a mark.

Policing infringers of the mark is also required to maintain rights in a mark. If a mark owner is aware of another party using the same or substantially similar mark for the same or similar goods or services, and if the owner of the mark does not stop the infringer after a reasonable period of time, the mark could be deemed to be unenforceable.