A federal registration typically provides legal rights to the mark throughout the entire United States.
James A. Rhodes State College
The seal that Rhodes State College uses on the diplomas it issues to its students is registered with the U.S. Trademark Office. REGISTERED TRADEMARK 3,223,832
A logo or design that is used in association with goods or services can be registered with the U.S. Trademark Office.
Currently, U.S. registered marks must be renewed between the 5th and 6th year after registration as well as every 10 years from the date of registration. If properly maintained, trademarks may last forever.
Continued use of the mark in commerce is also a requirement for maintaining legal rights in a mark.
Policing infringers of the mark is also required to maintain rights in a mark. If a mark owner is aware of another party using the same or substantially similar mark for the same or similar goods or services, and if the owner of the mark does not stop the infringer after a reasonable period of time, the mark could be deemed to be unenforceable.