- Published: 02 August 2019 02 August 2019
By Stephen L. Grant, Senior Attorney, Standley Law Group LLP
As of 3 August 2019, the U.S. Trademark Office will have new rules in place regarding the representation of trademark applicants, registrants and parties in Trademark Office proceedings. If the applicant, registrant or party is not domiciled in the United States, an attorney licensed to practice in the United States must be appointed for representation. While U.S.-based parties are strongly encouraged to have an attorney licensed in the U.S. to represent them, it will not be required.
Between Fiscal Year 2015 (1 October 2014 to 30 September 2015) and Fiscal Year 2017 (1 October 2017 to 30 September 2017), total annual trademark applications in the U.S. Trademark Office increased by 64,336 applications. This is a 17% increase in annual applications. By itself, this increase should not be a concern, and it speaks well for market conditions and the perceived value of the U.S. trademark registration system. The unexpected statistic is the rapid increase in non-U.S. applications. Almost 70% of the increase in annual filings were by non-U.S. applicants.